One of the largest entertainers on the globe pulls the curtain back to reveal the inner workings of her life, insecurities and family in the documentary, Beyoncé: Life is But a Dream.
While the singer/actress/entrepreneur has built a global brand, it appears that love didn’t extend to HBO. The network that has nurtured a brand of gritty dramas was convinced that an examination of pop star was fit for the HBO. After her management team and the network went back and forth for six weeks, the upper management took a chance on the 16-time Grammy winner and that her personal journey would be compelling.
“I have no clue why this works,” HBO’s President of Programming Michael Lombardo tells the New York Daily News. “If someone said to me, ‘Why is this on HBO?’ I can’t say why — this isn’t a traditional documentary and this isn’t a traditional music special because there something undeniably moving and honest about it.”
He continues, “I knew who Beyoncé was, but I wasn’t really a fan. If you had asked me to name more than one of her songs at that point I couldn’t.”
That all changed when Beyonce’s team hand delivered a copy of the film to Lombardo and watched it with him in HBO’s screening room. After that, “Life Is But A Dream” topped HBO’s “must have” list.
“This, felt so fresh and honest to me,” Lombardo says. “She’s constantly walking this line between public performer and private person, and wrestling with how, in this massive spotlight, she can hold onto the part of yourself that makes you real. It’s such an honest struggle and such an honest conversation.”
He adds, “I was also dazzled by how hard she works, the unbelievable, unsexy, hard, sweaty work that goes into mounting a show — any show she does. You just have to take you hat off to her.”
Beyoncé: Life is But a Dream debuts on HBO on Feb. 16th at 9pm.
Check out a trailer for the documentary below: